Optimizing Corporate Cash Investments: Macroeconomic Drivers, Risk Considerations, and Money Market Funds

In an environment defined by elevated interest rates, shifting front-end curves, and heightened market uncertainty, corporate treasurers are increasingly required to balance three priorities: yield optimisation, capital preservation, and immediate liquidity access. This webinar provides an executive-level perspective on how corporate cash investment strategies are adapting to these conditions and what this means for liquidity allocation frameworks.

The discussion will begin with an overview of the macroeconomic landscape across EUR and USD markets and the implications for short-term investment decision-making. It will then explore the corporate liquidity management toolkit, including bank balances, term deposits, repos, direct security holdings, and Money Market Funds, focusing on the advantages, limitations, and practical use cases of each instrument.

A core segment of the session will address why Money Market Funds continue to grow globally and why adoption is accelerating across Europe and more recently in Greece. The panel will discuss the factors supporting this…